Capital One Leverages Final Four Tickets to Drive Facebook Fanbase

Capital One is currently running a sweepstakes on its official Facebook page that offers all consumers who "like" their Facebook page a chance to win an Ultimate NCAA prize package, which includes two (2) NCAA men's Final Four tickets, travel and lodging for two (2) people, and a video camera to document your experience.

The Facebook campaign, featuring a valuable NCAA prize pack, demonstrates how valuable brands perceive their social media channels to be. In recent weeks, we have seen a number of sports organizations offering everything from free tickets to unique experiences to fans in an effort to drive their Facebook and Twitter following.

As an Official Corporate Champion of the NCAA, Capital One promoted the offer via a mass email blast to its current customers and several other marketing channels. Capital One is also supporting its NCAA partnership with "The Big Assist" sweepstakes, which allows all consumers who visit a Capital One Bank branch across Louisiana a chance to win tickets to the Final Four and designate a charity or non-profit organization for a $10,000 cash donation from Capital One.