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    « Reebok Uses an Athlete-Operated Mechanical Bull to Generate Buzz at the Super Bowl | Main | Heineken Captures the Action of Champions League at Pubs on Match Day »
    Monday
    Mar142011

    The Knicks Celebrate Amar'e With a Special Jumbotron Melody

    As New York Knicks supporters continue to rejoice about the arrivals of Amar'e Stoudemire and Carmelo Anthony, the team has continue to find new ways to deliver value for their fanbase.

    The team apparently teamed up with Cousin Tommy to create a special version of "Amare" that is featured on the jumbotron at Madison Square Garden during games. Check it out below! (hopefully the vignette is real)...

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