The Whitecaps Generate Fan Excitement For Their Season Launch with a 30-Day Countdown
Sunday, March 27, 2011 at 06:21PM 
The start of the 2011 Major League Soccer season marked a renewed rivalry series between the Seattle Sounders, Vancouver Whitecaps, and the Portland Timbers. All three (3) soccer clubs have enjoyed 30+ years of history and success but haven't competed against one another since the days of the NASL... 31 years afgo.
Soccer has been a huge success for Major League Soccer in the Northwest over the past two years since the inception the Seattle Sounders FC. In 2010, the team attracted 36,173 fans on average and generated some of the league's highest television ratings. Soccer fever has surely spread to Portland and Vancouver, where both clubs are experiencing a significant amount of success selling season ticket packages as well as suites.
The Vancouver Whitecaps in particular embarked on an aggressive "30-Day Countdown" marketing initiative that featured thirty consecutive days of virals introducing the team to the city of Vancouver, decorating landmarks, interviewing celebrities, displaying 3D billboard projections, and more.
Check out the Whitecaps terrific 30-Day Countdown below ... notably videos #7, #1, $10, and #6!
- Day 30 - City Blitz
- Day 29 - Whitecaps Sushi Roll
- Day 28 - Forever Fans
- Day 27 - The Passion Fans Have for Soccer in Vancouver
- Day 26 - Freestylin' Players
- Day 25 - Just Imagine
- Day 24 - Grouse Ride
- Day 23 - Testing Fan IQ's
- Day 22 - Daniel Sedin Plays a Game of Keep-Up
- Day 21 - A Trip to Fratelli's
- Day 20 - Bryan Adams
- Day 19 - Who to Watch
- Day 18 - Lui Passaglia
- Day 17 - Umberto
- Day 16 - An Interview with Vancouver Legend Trevor Linden
- Day 15 - Ole!
- Day 14 - Office
- Day 13 - Kasey Keller
- Day 12 - Drums
- Day 11 - Show and Tell
- Day 10 - Whitecaps Kit
- Day 9 - Match Beat
- Day 8 - Les Buts
- Day 7 - Light It Up
- Day 6 - Whitecaps Idol
- Day 5 - Interview with Head Coach Teitur Thordarson
- Day 4 - EA Sports
- Day 3 - Youth Soccer
- Day 2 - Southsiders Bar Night
- Day 1 - Scarves
- Match Day
... And here's a great Sounders FC video to get you ready for the 2011 Major League Soccer season!
A special thanks to Aaron Brady for his insights and contributions to this column.
Reader Comments (1)
This is great, such an amazing campaign! Thank you for posting this. What marketing agency did they use or was it all in-house?