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« West Bromwich Lets Compete to Score a House | Main | July 2012 Partnership Activation 2.0 Newsletter »
Saturday
Jul142012

Drive Social Shareability with Simple Call-to-Action Statements

DateSaturday, July 14, 2012 at 12:28PM

In the sports landscape, it's important for team social media managers to consistently seek out new ways to drive engagement in their channels... In a lot of cases the most effective ideas are also the most simplistic.

Here's a quick and easy social sharing idea for teams to consider: "Like vs. Share"

A team like the Miami Heat could easily post an image featuring Dwyane Wade and LeBron James standing side by side on the basketball court on Facebook with a simple call-to-action:

"Like for Wade / Share for LeBron" ... This post could easily generate thousands of likes and shares in a matter of minutes.

Looking for some other things to compare? Here's a few ideas:

1. Home vs. Away uniforms (especially around a launch)

2. Former players / legends

3. Player matchups

4. Former coaches

5. Potential draft picks

6. Top Fans

AuthorBrian Gainor | CommentPost a Comment | Reference1 Reference | | Print ArticlePrint Article |
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    Response: www
    at www on February 20, 2014
    Partnership Activation - Headlines - Drive Social Shareability with Simple Call-to-Action Statements

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