The Dolphins Let Fans Relive Their Favorite Moments

Are you looking for new, interactive content to feature on your team homepage? Are you looking for ways to celebrate your team's past and align with new brands?

The Miami Dolphins currently a tremendous new, interactive feature on their Official Website entitled, "I Was There...". The site allows Dolphins fans located around the globe to submit their favorite memories seeing the team play (attaching a photo/video) for the opportunity to be featured on the site. Here, fans can relive the memories of others' and celebrate team history.

The feature is extremely interactive and serves as a best practice that all other organizations can model. Check out some screen shots of the Dolphins' "I Was There" feature below:

 

Nike Celebrates World Cup Heroes with Special Mural Display

Are you looking for new ways to drive consumer interest and awareness at retail? Are you looking for new ways to bring window displays to life?

Nike recently celebrated the completion of the World Cup at its Nike Stadium retail location in London by adorning 17 5m x 3m window panels with portraits of Nike's key athlete endorsers in the soccer space. Nike turned to London-based artist HelloVon to create the spectacular mural display, which spanned the length of Oxford St. in London.

Check it out below:

Source: ItsNiceThat.com

Four (4) August Sports Business Events to Check Out

Sports professionals looking to expand their knowledge base and network with others should consider checking out these four (4) upcoming sports business events:

India's Emerging Influence on Sports Panel Discussion

• Panel of Speakers: Tejpaul Bhatia (MediaMerx), Venu Palaparthi (DreamCricket.com), Akash Jain (National Basketball Association), and Miguel Abaroa (Starbeast Motorsports)
• Date: August 17th
• Location: Madison Square Garden (4 Penn Plaza, NYC)
• Time: 6-7pm (Discussion), 7-8pm (Networking), 7:30pm (Game)
• Price: $40, which includes admission to the panel discussion, (1) ticket to the NY Liberty game and a voucher for a free popcorn and soda
• For More Information, Click Here: http://www.iseeresearch.com/news or contact Jay Bavishi, Founder and CEO of iSee Research at jay@iseeresearch.com

To better understand how brands from India are beginning to impact the sports marketplace, take a close look at how Mahindra, an Indian conglomerate best known for passenger, commercial, and agricultural automotives is leveraging its association with the NBA:

• Overview of the Mahindra NBA Challenge
• Mahindra NBA Challenge Microsite 
• NBA.com/India (Mahindra NBA Challenge Promotional Integration)
• NBA India's Facebook Page (Integration) 

Milwaukee Sports Marketing Professionals Event

• Date: Monday, August 9th
• Location: Fred Miller Pub (3939 W. Highland, Milwaukee, WI)
• Time: 5:30pm
• Price: N/A - Must RSVP to MSMP@gmrmarketing.com by Monday, August 2nd
• For More Information: Follow MSMP on Twitter (@MKESportsMktg) and Facebook (Search: Milwaukee Sports Marketing Professionals)
• *If you can make it, I look forward to connecting with you there!

London Sports Networker Event

• Date: Tuesday, August 10th
• Location: Marylebone Station, Melcombe Place, London NW1 6JJ, United Kingdom
• Time: 6-9pm
• Price:  £10 GBP online,  £15 GBP at the door
• For More Information: Click here
• Lewis Howes and Daniel McClaren are two of the best in the biz. If you are in the London marketplace, be sure to check it out!

August SportsBiz Networking Event

Date: Wednesday, August 18th

Location: Slattery's Midtown Pub (8 East 36th St., New York City)

Time: 6:30-9:30pm

Price: Free (RSVP Now)

For More Information: Click here

Russell Scibetti and Joshua Duboff have done a tremendous job putting these events on all across the country!

Heineken Brings its UEFA Association to Life for Fans

HAs the title sponsor of the 2010 UEFA Champions League, Heineken created a fully integrated marketing program that involved social and digital media outreach, consumer sweepstakes, and retail components to drive product sales. The brand activated its affiliation with the UEFA Champions League in 60 markets across and leveraged several messaging channels.

Here is a quick look at some of their UEFA Activation:

UEFA Champions League Watch Party - Dubai

Global Guerrilla Marketing Stunt

Marketplace Activation

Heineken celebrated its affiliation with the UEFA Champions League by building a 8m x 6m x 3m model of Santiago Bernabeu Stadium with 40,000 cans. The structure was built in three (3) weeks and took two (2) full days to assemble. Check it out below:  

Heineken also executed a series of other events in major soccer markets to engage consumers:

Heineken UEFA Cup Trophy Tour

• Heineken teamed up with UEFA for the fourth time to bring the Champions League Trophy tour to the United States for five (5) weeks, visiting major cities across the nation.

Ultimate Fan Page for fans

• Featured exclusive footage, Trophy Tour updates, and a sweepstakes to win a trip to the UEFA Champions League final

Custom POS at Retail

Media

The UEFA Champions League is the most prestigious club soccer tournament in the world, with 150 million viewers across 220 countries and territories tuning in to watch live each week.