Drive Social Shareability with Simple Call-to-Action Statements

In the sports landscape, it's important for team social media managers to consistently seek out new ways to drive engagement in their channels... In a lot of cases the most effective ideas are also the most simplistic.

Here's a quick and easy social sharing idea for teams to consider: "Like vs. Share"

A team like the Miami Heat could easily post an image featuring Dwyane Wade and LeBron James standing side by side on the basketball court on Facebook with a simple call-to-action:

"Like for Wade / Share for LeBron" ... This post could easily generate thousands of likes and shares in a matter of minutes.

Looking for some other things to compare? Here's a few ideas:

1. Home vs. Away uniforms (especially around a launch)

2. Former players / legends

3. Player matchups

4. Former coaches

5. Potential draft picks

6. Top Fans

July 2012 Partnership Activation 2.0 Newsletter

Welcome to the July 2012 Partnership Activation 2.0 Newsletter! I apologize for the brief hiatus of ongoing content but am truly excited to share with you this quarter's newsletter.

Here is a link to the link to the July 2012 Partnership Activation 2.0 Newsletter. After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/NdYwMm

This month's newsletter features a collection of insights, including:

• A Look at Paddy Power's Ambush Marketing Tactics around UEFA EURO 2012
• Navigate Research - Industry Spotlight on The Value of a Social Fanbase
• A Look at How Teams Are Using Projection Display Technology
• 10 Ways Teams Can Leverage Instagram
• adidas Speaks to Fans As Owners in Latest Cricket Spot
• Red Bull's Golf Skee Ball Challenge
• Property to Keep an Eye On: Jersey Watch
• The Philadelphia Flyers' FLYERBOT
• The Tampa Bay Lightning Let Fans Make Noise
• Sports Illustrated Sheds Golf in a New Light
• Hot Off the Press: Nielsen Sports Insights
• Creativity in the Sports Marketplace
• July 2012 Partnership Activation Rising Stars
• Social Media Spotlight: Team Infographics
• 10 Ways to Create New Experiences / Inventory Around the Draft
• A Close Look at UEFA EURO 2012
• 5 #SportsBiz Twitter Handles to Follow
• 30+ Ways to Activate Casino Partners
• Delta's Touch the Future of Travel Display at MSG
• Nike's Twitter RSVP Platform
• Sports... Like You've Never Seen it Before
• Partnership Activation Grab Bag
• 4 Ways to Help Sponsors Escape the Clutter on Game Day
• Idea Box

Click here to check out the July 2012 Partnership Activation 2.0 Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.