AT&T is All About Activation at the Final Four...
Wednesday, April 8, 2009 at 08:46PM Are you looking to ramp up your Final Four activation? Are you looking for new ways to leverage mobile marketing partners?
AT&T did a fantastic job leveraging its status as an Official Partner of the NCAA around the 2009 NCAA Final Four. AT&T featured a variety of interactive mobile exhibits for fans to enjoy. Below is a quick rundown of some of the exhibits AT&T featured on-site as part of its "AT&T Arena" footprint:
Overall AT&T Arena Footprint
More Bars in More Places Shootout - If contestants could make a basket from each bar, he/she would be entered for a chance to win two (2) tickets to the NCAA Championship
AT&T at the Half Video Play-by-Play - The exhibit enabled fans to put their broadcasting skills to the test as they performed play-by-play of the most exciting plays in college basketball history
Naismith Trophy Trophy and Trivia Exhibits
Autograph Station
Variety of Interactive Games (Pictionary, Family Feud, Guitar Hero etc.)
Product Trial
Source: Flickr Photos - chubbyrwb