Charles Schwab Lets SF Giants Fans Talk... to a Giant
Friday, May 29, 2009 at 06:50PM 
Are you looking to create an interactive scoreboard feature? Are you looking to leverage a partnership with Charles Schwab?
Over the years, the folks at Charles Schwab, a San Francisco based company and longtime sponsor of the SF Giants, have come up with some creative ways to leverage their partnership.
When Barry Bonds arrived to San Francisco in 1993, the investment company featured a creative outfield signage piece that read, "stocks, mutual funds, bonds" with the word "bonds" in a bulls-eye. The signage piece resonated with fans and effectively drove home the fact that Charles Schwab was a major supporter of the club.
This year, Charles Schwab has been running an entertaining "Talk to a Giant" video board feature that runs during every home game. The interactive scoreboard feature incorporates the company's current messaging campaign (Talk to Chuck) and does a great job featuring the company's logo and imagery in the background. Check out the feature below:
Charles Schwab complements the video board promotion with static outfield signage, advertisements in the Giants gameday magazine, and a presenting sponsorship of the "Game Notes" placed in each of the luxury suites at AT&T Park. Check back for more promotional concepts by the San Francisco Giants and Charles Schwab!