The Celtics and Welch's Team Up To Create a Video Board Hit...
Thursday, February 26, 2009 at 10:21PM Are you looking for new ways to integrate the products of supporting partners into video board features? Are you looking for ways to incorporate corporate partners in memorable, fan-friendly initiatives?
The Boston Celtics have teamed up with Welch's Peanut Butter Jelly to create a classic feature that is shown on the video board during the team's home games. The clip features Welchy (Welch's Peanut Butter Jelly mascot) performing a variety of dance moves in what appears to be the Celtics locker room. The simple, yet engaging piece serves as a very effective way to drive fan excitement and awareness of Welch's affiliation with the Celtics organization. Check out the clip below:
A special thanks to Josh Hafer of the Columbus Blue Jackets for coming across this interactive in-game feature and passing it along.