Bring Furniture Sponsors to the Tailgate Lots
Sunday, July 25, 2010 at 10:18PM Are you looking for new ways to leverage furniture sponsors on game day? Are you looking for new ways to activate in your tailgate lots?
Sports organizations looking for new ways to deliver value for their corporate partners on game day - specifically furniture sponsors - should take a close look at the video below. A couple of students at BYU built a motorized couch using a motor from a wheel chair to get around on game day.
This idea serves as a great way for sports organizations to bring their furniture sponsors to life on game day. Instead of featuring a furniture display within the stadium concourse that you hope will draw fans, create ways that you can bring furniture to the fans, especially during the 3-4 hour tailgate window prior to games. The end result will be more impressions, more engagement, and a stronger call-to-action!
Check out the video below: