Nike Takes its Livestrong Campaign to the Streets of New York...

Are you looking for new ways to engage consumers on-site? Are you looking for ways to give fans a voice as part of an impactful messaging campaign?

Over the years, Nike has done a tremendous job building equity behind the Livestrong campaign, a foundation started by legendary cyclist Lance Armstrong. Over the past few months, the campaign has taken a life of its own in France as well as the United States.

France (featured during the 2nd stage of the Tour de France)

Livestrong created a "Chalkbot" that enables consumers to submit inspirational messages that will be featured on the streets of the Tour de France. The Chalkbot is a trailer mounted device that operates similar to an ink jet printer, spraying messages and graphics on road surfaces. The Chalkbot provided a way for consumers across the world to share words of hope, inspiration, and encouragement with others across the world. Check out the Chalkbot below:

New York City

Livestrong recently aligned with Macy's to bring Macy's Herald Square in New York City to life for consumers. Livestrong representatives set up chalk walls for consumers to send messages of hope, inspiration, and support to those battling cancer and Lance Armstrong on his Tour de France journey. The Livestrong Foundation also outfitted numerous window displays with inspiring messaging campaigns and related elements. Athlete Director Dave features a collection of photos of the event on his Flickr page HERE. Check out some highlights of the event below:

 

Nike Captures Athlete Perseverance with New Campaign...

 Are you looking to create a campaign that the stories of athletes who have battled and overcome diseases? Are you looking to create an emotional campaign that demonstrates the meaning of life?

Nike recently released a tremendous "It's About You" campaign that serves as a call-to-action for Nike enthusiasts to join the global fight against cancer. The campaign, driven by Lance Armstrong's triumphant return to cycling, includes an integrated media and grassroots campaign that features a number of inspirational stories from athletes and personalities, including:

• Jon Lester (Boston Red Sox)
• Sanya Richards (track & field)
• LaShawn Merritt (track & field)
• Evan Handler (actor)
• Patrick Dempsey (actor)
• Lance Mackey

The thematic of the campaign is designed to inspire consumers to turn hope into action and join Lance Armstrong on his journey to fight the global epidemic. The campaign's homepage enables consumers to submit their own inspirational messages online or by text to a custom-made Chalkbot that will write those messages in yellow chalk on the roads of the Tour de France - an amazing activation piece. Consumers who participate will receive an email with GPS coordinates providing the location where their message is chalked on the course.

The athletes featured in the campaign's short films will wear Livestrong gear at pivotol sports moments to help raise awareness about cancer. Check out Nike's "Driven" commercial, which will headline the campaign by running on national television, below: