Chick-fil-A Rides the Wave to Drive Sales...
Tuesday, October 6, 2009 at 09:23PM Are you looking to create an effective, 360-degree holistic program? Are you looking for new ways to leverage QSR partners?
Chick-fil-A is celebrating the return of college football in 2009 with a terrific 360-degree "Chicken Wave" messaging platform. Chick-fil-A created www.ChickenWave.com to serve as an online portal where fans could create their own virtual version of the wave (with all of their friends) for the chance to win select prizes from Chick-fil-A. The site enabled users to incorporate their own photos, choose flair to sport while doing the wave, and invite their friends for a greater chance to win.
Chick-fil-A enticed thousands of consumers to join the Chicken Wave movement with an array of prizes:
- The first 250,000 people to join the Chicken Wave received a coupon for a free Chick-fil-A Chicken Sandwich
- The next 750,000 fans who join receive a coupon for a free Coke Zero
- From August 24-31, Chick-fil-A will conduct a daily drawing among all users for a free $50 gift card
- Chick-fil-A will reward the largest Wave section with a free 2010 Chick-fil-A cow calendar
Retail Activation
Online Activation - ChickenWave.com
In-Game Activation
Out-of-Home Activation
