Search
No RSS feeds have been linked to this section.
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    Entries in chris paul endorsement (1)

    Wednesday
    Jun102009

    Right Guard Leverages Chris Paul to the Max...

    Are you looking to benchmark ways to leverage an athlete endorser? Are you looking to create a new, captivating viral campaign?

    Brands searching for ways to leverage athlete endorsers should look no further than Dial's Right Guard brand and its relationship with Hornets G Chris Paul. As the Official Deodorant of the NBA, Right Guard has done a tremendous job leveraging Paul as an athlete endorser to promote the company's association with the NBA.

    Dial prominently features Chris Paul on Right Guard's product homepage among a variety of basketball-specific landing pages, including:

    • Chris Paul Page - Features video profiles of Paul's activities off the court as well as factoids of his performance on the court
    • NBA All-Star Game Promotions - Offers fans the chance to win a chance to play ball with Chris Paul and two of their friends (not to mention, win a trip to the NBA Finals) through the CP+3 Sweepstakes
    • Video Vault - Features an assortment of viral features
    • NBA Playground Page - Features interactive games soon to be unveiled

    Right Guard recently launched a humorous, cost-effective viral campaign that should soon drive some buzz in the basketball world. The campaign, entitled "A Message from a Picture of Chris Paul", mirrors a popular skit once featured on the Conan O'Brien show. Check out some of the viral features below: