Georgia State Offers a "Power Hour" Delivery Guarantee to Drive Ticket Sales

Georgia State Athletics recently announced an intriguing "Power Hour" promotion that is designed to drive ticket sales and buzz prior to the University's first football game on Friday, September 2nd.

On Thursday, August 18th, Georgia State Athletics is running a "Power Hour" ticket promotion guaranteeing that any fans who purchase season tickets between 10am-5pm that day will have them delivered within one (1) hour or else they get them for free. It's important to note that the guarantee is only good for individuals who live within a two (2) mile radius of the GSU Sports Arena but nonetheless, it's a terrific, captivating promotional idea.

The first ten (10) fans who take advantage of the Power Hour offer will also receive a free $20 gift card to Six Feet Under restaurant - an offer that is available to all potential ticket holders regardless of their home address. The GSU Athletic Department is also planning on featuring its mascot, Pounce, in a cage on top of the ticket box office to generate buzz and help the Department achieve its goal of driving 25 new season ticket sales that day. 

UK Coach John Calipari Delivers for Papa John's...

Are you looking for new ways to leverage collegiate endorsers? Are you looking to create a sales driving promotion in support of a pizza partner?

In August 2009, the University of Kentucky's head basketball coach John Calipari announced that he was partnering with Papa John's to create a promotional offer in support of the Calipari Family Foundation for Children (CFFC). The promotion, entitled "The Coach Cal 3-Pointer", offered consumers the chance to purchase a large, three-topping pizza on PapaJohns.com (using the promotional code CHCAL) for just $10. The agreement called for one (1) dollar of every $10 order to donated to the CFFC and benefit the Kentucky Children's Hospital.

Coach Cal used his Twitter and Facebook pages (with 850K fans combined) to promote the offer on a daily basis.  Fans were encouraged to submit their favorite topping selections to Coach Cal's social media platforms for the chance to have their submission selected as Coach Cal's Office Pizza of the Day.

The Program Results?

In just nine (9) weeks, the "Coach Cal 3-Pointer" promotion raised $50,000 for the CFFC (meaning Papa John's drove in $450K+ sales). Incredibly, 60% of the online promotion redemptions came from outside the state of Kentucky, demonstrating the magnitude of the UK fanbase.  

The promotion served as a great way for Papa John's to strengthen its commitment to the University of Kentucky Athletics Department and align with one of the most sought after coaches in the country... not to mention benefiting a great cause.  Papa John's is following up the Coach Cal 3-Pointer promotion with another offer that enables UK fans to order a large 3-topping pizza and Coach Cal's new book, Bounce Back, all for just $30 by going online to PapaJohns.com and using the promotional code "BOUNCE".

Source: CoachCal.com, Reuters