The Entertainment Value of The Green Man - A Sports Icon
Tuesday, February 1, 2011 at 11:48PM In October 2009, Toby Mergler of ESPN wrote a terrific piece entitled "How The Sporting World Has Gone Green Man". Since then, the Green Man has emerged as an iconic figure in the sports space, popping up at professional, college, and high school sporting events across the nation.
As noted in Mergler's piece, the origins of the Green Man began when a friend of Rob McElhenney, the star and creator of the hit TV show "It's Always Sunny in Philadelphia" decided to celebrate a memorable Philadelphia Eagles victory over the Dallas Cowboys in 2006 by stripping off his clothes to donn a full-body green spandex leotard. McElhenney loved the idea so much that he encouraged producers of the show to include it in an episode the next season and it happened... and the rest is history.
While the Green Man has traditionally served as a great representation for fans at sporting events, sports marketers are beginning to fully comprehend the value of the Green Man as an iconic figure who can deliver pure entertainment gameday value.
Check out some unique ways that sports organizations are leveraging the Green Man across the country:
ON-FIELD PROMOTIONS
CROWD/SCOREBOARD ENTERTAINMENT
GAME INTEGRATION
CONCOURSE ACTIVATION/ENTERTAINMENT
"GREEN" INITIATIVES
MASCOT BATTLES
But while the Green Man may receive many fan-friendly perks on game day, he/she has to be ready to handle pain, rejection, and ejection. Check out three (3) of the lowest moments in Green Man history:
PAIN
REJECTION
EJECTION