The Kings Provide a Case Study for Draft Party Engagement
Wednesday, June 30, 2010 at 11:53PM Understanding the importance of creating buzz around their No. 5 pick in the 2010 NBA Draft, the Sacramento Kings did all that they could to make it an unforgettable, enjoyable experience for fans. To generate interest, the Kings organization offered all fans who attended the Official Draft Party event a complimentary ticket to a select 2010-2011 Kings home game (subject to availability).
However, the rewards and incentives didn't stop there for fans. On Draft Day, the Kings called on President of Basketball Operations Geoff Petrie, co-owner Gavin Maloof, and Coach Paul Westphal to genuinely speak to the crowd of fans in attendance and Subway agreed to give out $5 gift cards throughout the event in recognition of the team's No. 5 pick.
The Kings captured the excitement of Draft Day with a series of videos, enclosed below:
Kings Draft Party Overview
Here is a quick video that details the excitement of the 2010 Kings Draft Party, including a feature at the 1:10 mark that shows how fans that checked into Foursquare at the event by 4:30pm could win a special prize (a commemorative poster) at Suite V and gain access to an exclusive Kings suite.
At the 2:48 mark, the Kings celebrated the team's selection of Demarcus Cousins by announcing "The Greatest Ticket Sales Extravaganza in Kings History", where the team unveiled 72 hours of amazing deals for fans to capitalize on via Kings.com
Kings 2010 Season Ticket Holder Draft Experience
The video below captures the Kings 2010 Season Ticket Holder Draft Experience, an initiative that enabled fans who purchased season tickets on Draft Night the chance to be called on stage and have their picture taken with notable team personnel holding an official Kings Season Ticket Holder jersey at the podium.
Draft Selection Cam
The Kings set up a camera in the back of the fans' Draft Party Viewing Area at Arco Arena to capture the excitement of their selection of Demarcus Cousins. The quick clip served as a great way to share the enthusiasm of fans in Sacramento with Kings (and NBA fans) across the globe:
Live Twitter Session with Rookie Draft Pick Hassan Whiteside
The Kings hosted a live session where draft pick Hassan Whiteside answered #KingsFans questions on Twitter... A great way to engage a team's avid social media community!
Profile of The Draft Picks' First Day as Members of the Kings Organization
The Kings profiled the first day that rookie draft picks DeMarcus Cousins and Hassan Whiteside spent with the organization, capturing their excitement, an appearance at the official team pep rally, and the reaction of fans across town.