FC Barcelona Uses QR Codes to Drive Engagement at Camp Nou

In the past 12-18 months, QR codes have become relatively mainstream in the marketplace and a number of organizations are beginning to find ways to incorporate the technology into their game day experience. 

FC Barcelona has emerged as an industry leader in the space, utilizing QR code technology at Camp Nou to drive participation and awareness of a new promotional offer. The team has placed QR codes throughout its stadium facilities that provide fans with a seamless way to register to win a Barcelona jersey that is signed by the team's starters. The QR codes link directly to a mobile site where fans can easily input their information for a chance to win an exclusive piece of memorabilia. 

FC Barcelona's QR code activation demonstrates how teams can turn static mediums throughout their venues (especially during the offseason) into interactive areas that take the fan experience to the next level.

It's important to note that QR code activation can live in various locations throughout stadiums. FC Barcelona featured QR codes linking to the promotional sweepstakes in several fan touchpoints, including:

• Concourse / Wall Displays 
• Ticket Box Office Signage (at the Barca Museum)
• OOH Signage
• Team Store Flyers
• FC Barcelona Website

Check out FC Barcelona's QR Code activation below:

Do You Have the Best E-Newsletter in Sports?

Is your organization looking for ways to enhance its weekly/monthly newsletter? Are you looking for new, valuable ways to connect with your fanbase (or general consumers for that matter) on a consistent basis?

Sports organizations looking to create an innovative newsletter should consider benchmarking the interactive piece currently being offered by FC Barcelona. FC Barcelona has done an incredible job making their newsletter extremely fan-centric:

• Fan Videos (incorporated via YouTube)
• Announcements of Promotion/Sweepstakes Winners
• Fan Feedback/Comments (on player departures, acquisitions)
• Fan Polls
• Downloads
• Exclusive Merchandise Offers
• News and Information
• New Player Features

To sign up for the Official FC Barcelona newsletter, fans are first guided through a terrific photo slideshow of Camp Nou before they can sign up for the behind-the-scenes news and information included in the publication.