Johnnie Walker Black Helps F1 Fans Step Inside The Circuit

Johnnie Walker Black Label launched an exceptional series of online vignettes in 2011 in support of its partnership with the Vodafone McLaren Mercedes F1 team. The brand partnered with Just Marketing International to create a "Step Inside the Circuit" series that provides fans with an intimate perspective of the lives of Lewis Hamilton, Jenson Button, and their respective teams on and off the track.

The video series is very unique in that it was shot in black and white (correspondign with the Johnnie Walker Black Label brand) and it truly portrays the personalities and viewpoints of both Hamilton and Button. The "Step Inside the Circuit" series has been gradually released throughout the 2011 season after filming took place behind-the-sceness during 2010.

The brand is supporting the launch of the "Step Inside the Circuit" series with limited edition product packaging offering fans a chance to win unique motorsports experiences and prizes and are leveraging a tab on the brand's official Facebook page to drive awareness and buzz online.

Check out a few videos from the campaign below:

Vodafone Unveils a New F1 Chassis with The Help from Fans

Vodafone McLaren Mercedes recently held a ceremony at Berlin's Potsdamer Platz to unveil its new MP4-226 F1 chassis. But instead of hosting a typical ceremonial event, Vodafone incorporated fans into the festivities and captured the entire event on camera.

Vodafone called on dozens of competition winners, fans, and customers to deliver various parts of the chassis to a prominent stage area where the F1 vehicle was gradually built one component at a time. Fans rolled in tires and carried various F1 car parts to the surprise of hundreds of onlookers taking in all of the action. As various elements were delivered, Vodafone drivers Lewis Hamilton and Jenson Button assembled the final parts to reveal the team's new F1 chassis.

Vodafone captured all of the action and created a 2:31 viral to share the event with the rest of the world. In a matter of weeks, the unique video garnered 199,000+ votes.

Check it out below:

Source: MotorSport.com