Drive Excitement with Fan Makeovers and Look-A-Like Segments...
Thursday, December 31, 2009 at 07:50PM Are you looking for new ways to leverage hair salon/cosmetic surgeon/exercise and fitness partners? Are you looking for ways to drive fan excitement during stoppages of play?
Take a quick moment and watch an interesting episode that took place at a recent Patriots game when WR Randy Moss caught a glimpse of a fan look-a-like (wearing a Randy Moss mask) on the video board at Gillette stadium...
Teams looking for new ways to leverage cosmetic surgeons, fitness centers, and hair care salon partners, should consider taking a page from the classic makeover segments featured on daytime talk shows that have proven to be a hit with viewers. Properties can feature a "Fan Makeover" or "Fan Look-A-Like" segment during games that will surely drive fan excitement (although it needs to be done in a classy manner).
To execute the initiative, teams can collaborate with a non-traditional partner whose business focuses on physical attributes (hair care, surgeons, fitness partners, tanning salons) to create a segment where three (3) fans who are chosen prior to the game have their new appearances revealed on the video board during halftime festivities or select stoppages of play. Teams can drive fan excitement by giving fans makeovers to resemble players, coaches, popular team personnel, or celebrities that are attending the game.
Consider new ways that you can bring non-traditional partners to life in memorable ways on game day!