Create Moments of Opportunity for Fans In-Game

Sports organizations looking for new ways to reward fans attending their games should consider creating "moments of opportunity" for fans. These moments, driven by corporate partner-led promotions, are terrific because they can generate excitement during dull moments in the action and can occur at any point during the game.

As teams look for new ways to generate interest and excitement amongst fans, more are turning to these type of rewarding moments. As an example, check out a "Bud Light Quench Time" promotion recently offered by the Idaho Steelheads of the ECHL. The Steelheads identified a three (3) minute period in the game where if the team scored, all fans in attendance would be treated to a discounted price on Anheuser-Busch products for the rest of the game.

The Best Hockey Race You've Never Seen...

Are you looking to add a little humor to your on-ice entertainment? Are you looking for new ways to promote QSR and casual dining partners?

The Atlanta Thrashers recently held a hilarious on-ice race between three fans competing as Applebees entree items... As you watch the race, you will notice that the Thrashers called on the team's mascot and an inflatable sumo wrestler to add some unpredictability and excitement for fans.

A must see... Check it out:

Race with the Rangers and the NY Lottery...

Are you looking for new entertainment acts to feature during intermission? Are you looking for new ways to leverage lottery partners?

The New York Rangers have teamed up with the NY Lottery over the past few years to feature a Human Puck Race competition during intermission that has proven to be a hit with fans. During Rangers games, fans can stop by the New York Lottery table to enter a drawing to compete in a 3-man Human Puck Race on the ice for a chance to win a select prize ($30K cash instant ticket, $50K grant instant ticket, etc).

The Rangers do a tremendous job building crowd excitement with some recognizable sound effects and a captivating in-arena PA announcer calling the shots.

Check out the videos below to see how the contest is executed:

The Checkers Let You Check Out Their "Cribs"

Are you looking for new ways to leverage housing/realtor partners? Are you looking for ways to help build the identity of your organization's players outside of the stadium/arena? 

The ECHL's Charlotte Checkers recently promoted their partnership with the Park at Steele Creek living community by creating a humorous "Cribs" vignette that features the apartment of defenseman Ethan Graham. The 8:31 feature does a tremendous job profiling "The Official Off-Ice Home of the Charlotte Checkers" and provide fans with an inside look at the lifestyle of a minor league hockey player. It's refreshing to see teams work so closely with their players to provide unique content for fans (even if we aren't dealing with mansions and luxury automobiles behind the scenes)...

The Checkers feature the Cribs vignette along with a collection of other videos on the team's official YouTube Channel (check it out - a nice benchmark for other minor league organizations). 

Check out the Checkers' Cribs segment below:

Hats off to Thomas Smith and Patrick Stack for continuing to do some great things for the Checkers organization... keep up the great work!

The Predators Celebrate Halloween with JibJab

Are you looking to create new, captivating video board vignettes? Are you looking for ways to create holiday-specific fan entertainment?

The Nashville Predators recently celebrated their Halloween matchup against the Dallas Stars by featuring a creative JibJab vignette on the jumbotron during the game. The clip centered around a Monster Mash thematic with the faces of Predator players incorporated into the mix. The clip proved to be a huge hit with fans and was later featured on the team's Facebook page for all to enjoy.

Check it out below: