Molson Brings Canadian Nationalism to the Olympics
Thursday, March 4, 2010 at 10:25PM Are you looking for new ways to build nationwide excitement? Are you looking for ways to activate at global events?
Molson Canadian featured one of the best activation footprints in all of Vancouver for the 2010 Olympic Games. The brand's "Hockey House" was a hometown fixture that turned out to be the best place for hockey fans to watch games and listen to the latest Canadian music in Vancouver. But that wasn't all the brand did to support Canada's efforts to host the Olympic Games.
Check out some of their creative activation tactics below:
Molson Canadian Hockey House
Molson Canadian Digital Guest Book
Molson Canadian Rally Book
Molson Canadian also cheered on Team Canada by creating a "Made from Canada Rally Book", filled with thousands of good luck messages from fans across Canada, that was presented to some notable Canadian official prior to the hockey team's match against Russia. Check it out below:
Molson Canadian 2010 Mural Project
Molson built a mosaic of individual fan photos spanning a 4,000 square foot section on the outside wall of the Kitsilano brewery in Vancouer. The brand collected photos submitted via the site http://www.molsoncanadian.ca/2010muralproject/ to build a surprise Olympic-themed image and message for all consumers visiting the city to see. Check out how they launched the project:
Molson Canadian "Made from Canada" Commercial
Molson unveiled one of the finest Olympics commercials of all-time in 2010. The brand's "Made from Canada" piece does an incredible job screaming patriotism. Check it out below: