Infineon Drives Ticket Sales with Driver Specials...
Sunday, June 7, 2009 at 09:24AM 
Are you looking for new ways to drive attendance and incremental interest in your events? Are you looking for ways to incorporate athletes into business driving initiatives?
Infineon Raceway is currently offering two (2) exciting ticket sales offers for the upcoming Toyota/Save Mart 350 race. Both offers are unique in that they offer fans the chance to capitalize on a discount ticket offer as well as a unique fan-driver experience:
Infineon Raceway representatives are offering 750 fans the chance to purchase a ticket for just $24 when purchasing another at full price ($119) and additionally receive a front-row spot for a Q&A session with Jeff Gordon. Gordon, a Vallejo native who holds the track record for wins at the racetrack, will be hosting the special chalk-talk session for all fans to enjoy at 10:30am on raceday, but only the fans who purchase the "24 Special" will have up-close access.
In April, Infineon Raceway announced the "48 Special", a unique ticket offer that made 480 seats available in Turn 7 for the price of $48.48 (a 50% savings). Fans who purchased the seats, located in rows 4-8, between April 1st and April 15th were treated to an exclusive chalk talk session with Jimmie Johnson on April 16th. Track representatives collaborated with Johnson, a California native and three (3) time NASCAR Sprint Cup Series defending champion, to put the exclusive package together. The promotion attracted fans from as far away as Oregon and sold nearly 1,000 tickets for the Toyota/Save Mart 350 race.