Kevin Durant Takes You Along On His Journey to China
Wednesday, June 9, 2010 at 08:06AM Kevin Durant truly understands what it takes to become a global icon. The superstar forward for the Oklahoma City Thunder recently toured China with the support of Nike basketball and chronicled his experiences along the way with a series of shorts that he recently featured on his Official YouTube Channel - OfficialKevinDurant. Durant also posted a collection of photos from his journey on Facebook here.
The short YouTube viral pieces help Durant demonstrate that he's more than just a superstar athlete that is touring the world for all of the fame and glory. The vignettes show Durant interacting with Chinese consumers 1-to-1 and via social media, playing pickup games of hoops with aspiring players, expressing his thoughts on the country of China as a whole, and visiting their traditional locales.
Durant's terrific viral pieces will hopefully serve as a benchmark for sports marketers looking for new ways to take their organizations and brands global through true, personal interaction.
Check out the clips below: