The Cavs Set a Record with Snuggie Night...
Sunday, March 7, 2010 at 11:20PM 
Are you looking to offer new premium giveaways for fans? Have you considered attempting to set a Guinness World Record at your venue?
Sports organizations looking for ways to enhance their premium giveaway nights should take a moment to benchmark the Cleveland Cavaliers' recent Snuggie Night presented by KeyBank. The team took the Snuggie giveaway night to the next level by asking all fans with a ticket to arrive early to the game to partake in a Guinness World Record attempt. The offer was so enticing, tickets were rumored to be going for 10-times face value for the event.
For the first five (5) minutes of the game, 20,000+ rabid Cavaliers fans wore their Snuggie, helping the team set an official record for most fleece blankets of one (1) colors worn in one (1) place: 20,562. While fans put on their cool premium giveaways, so did Cavaliers owner Dan Gilbert and the Cavs' dance team, who were given custom versions. Even the Cavaliers and Pistons players were given special, large-sized versions of the Snuggie premiums with their names and numbers monogrammed.
What are the chances of setting your own official Guiness World Record? Unfortunately, just 3% of the 60,000 applications submitted on an annual basis are approved and executed. But they can always say no...
Check out a video of the Cavs' Snuggie execution below! Well done, especially to KeyBank on their post-event execution featuring a microsite with pictures, videos, and a sweepstakes offer for fans who weren't able to attend!
A special thanks to Alex Vitanye of the Ohio University Center for Sports Administration for his insights and contributions to this column. Source: Cleveland.com