VitaminWater Revives the NCAA Tourney with New Laettner-Pitino Ad...
Friday, March 6, 2009 at 05:46AM 
Is your brand looking to capitalize on classic moments in sports? Are you looking for unique ways to ingrain your brand in one of the finest moments of sports history?
VitaminWater recently released a terrific commercial advertisement for the 2009 NCAA College Basketball Tournament. The clip centers around Christian Laettner's life after basketball and how his game-winning last second shot over Kentucky in the 1992 East regional final game changed it forever.
VitaminWater doesa great job subtly integrating their product into the feature and even manages to squeeze in a cameo appearance from basketball legend Rick Pitino.
The commercial highlights VitaminWater's 2009 NCAA promotional campaign "Revive to Survive", which offers fans a chance to win a trip to the Final Four by logging into NCAA.com/revive and uploading a game winning moment or recreating a moment from NCAA history.
Check out the clip below: