Partnership Activation

Navigation

Additional Resources

Subscribe to the Partnership Activation Newsletter

Entries in league of its own (1)

Tuesday

Mar242009

The Australian Football League Releases a Captivating Ad Campaign...

Tuesday, March 24, 2009 at 07:21PM

Are you looking for new ways to make your sport/organization resonate with a new fan base? Are you looking to create a captivating advertising campaign that is relevant across the globe?

The Australian Football League (AFL) recently kicked off the start of Aussie football season with an epic advertising campaign entitled "League of its Own" that features 19 AFL stars competing in different stadium environments around the world (boxing rings, soccer fields, etc.). The 60-second clip concludes with Hawthorn's Buddy Frankling kicking a goal.

The spot, created by George Patterson Y&R and produced by Revolver Film, will be supported by a season-long campaign featuring online, viral, radio, outdoor, and print elements. Check it out below:

Brian Gainor |

Post a Comment |

Email Article |

Print Article |

tagged

2009 afl,

afl ad,

afl promotion,

afl viral,

aussie football promotion,

aussie football viral,

league of its own in

Billboards and Viral

Permalink

Copyright & Copy; 2008, Partnership Activation Inc. All rights reserved. You are free:to Share — to copy, distribute and transmit the work to Remix — to adapt the work Under the following conditions: Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Noncommercial. You may not use this work for commercial purposes. Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one. For any reuse or distribution, you must make clear to others the license terms of this work. The best way to do this is with a link to this web page. Any of the above conditions can be waived if you get permission from the copyright holder. Nothing in this license impairs or restricts the author's moral rights.