The NBA Strikes Gold with a Mini Movie Series
Saturday, June 4, 2011 at 09:15AM In recent years, the National Basketball Association (NBA) has done a remarkable job producing a series of mini movies that truly magnify the league's biggest games and events of the season. Each of the mini movies provide fans with an all-access look that creates an elevated sense of excitement, drama, and star power.
The NBA's mini movies have been very well received in the online community. The league's NBA Finals Game 1 mini movie attracted 215K+ views in just two (2) days and the 2011 NBA All-Star Game mini movie attracted nearly 750K impresssions.
It would be great to see more leagues and major events replicate the NBA's mini movie concept - notably the NCAA. There is so much drama and excitement surrounding March Madness and the BCS Bowl Games that it would be great to see more of the behind-the-scenes happenings first hand.
Check out a breakdown of some of the NBA's mini movies below:
2011 NBA FINALS MINI MOVIES
2011 NBA ALL-STAR GAME MINI MOVIES