Burger King Gives LeBron James the Royal Treatment in Miami

Ever since LeBron James decided to join Dwyane Wade and Chris Bosh in Miami, buzz surrounding the franchise has been at an all-time high. While the Heat prepare for on-court success, local businesses are scrambling to discover the next great idea to capitalize on all of the hype.

Per a Sportscasm.com report, Burger King is capitalizing on all of the LeBron buzz by hanging a giant banner near American Airlines Arena that sends a direct message from the BK King to LeBron James, the new King of Miami, which reads, "King to King. Welcome to My Court".

The banner is very creative and meaningful, as Burger King's headquarters are located near the airport in Miami-Dade County. Look for more interesting tactics to come in South Florida!

A special thanks to Alecia Pynn for her insights and contributions to this column!

The Raptors Get Creative With Their OOH Marketing

Are you looking for creative out-of-home marketing ideas? Are you looking for ways to differentiate yourself in the marketplace?

In 2009, the Toronto Raptors created a tremendous out-of-home marketing campaign that drew the attention of many representatives in the industry. The campaign was so well executed by Maple Leaf Sports & Entertainment, it was honored by the National Sports Forum (NSF) as the Best Out-of-Home campaign in sports in 2009.

Check out some of the organization's creative OOH marketing tactics below:

Click HERE for a list of some other NSF ADchievement Award Winners.