Comcast Offers the Ultimate NFL Network Backstage Pass

Comcast has teamed up with NFL Network to offer fans nationwide a chance to win a truly unforgettable backstage experience. Comcast recently unveiled the "Ultimate NFL Network Backstage Pass" sweepstakes, which allows consumers an opportunity to win an incredible grand prize that includes:

• Roundtrip airfare to Los Angeles and hotel accomodations for two (2) persons
• A tour of the NFL Network Studios
• A meet and greet with NFL Network talent
• A front row seat in the studio during NFL RedZone and NFL GameDay shoots
• Ground transportation and dinner at a local Hollywood restaurant

Fans can enter to win the sweepstakes at MostLiveSports.com/NFLBackstagePass. As part of the sweepstakes, Comcast will also be giving away autographed football jerseys, baseballs, basketballs, collectors helmets and more!

The 49ers and US Bank Leverage the Coin Flip...

Are you looking to create new promotional platforms for corporate partners? Are you looking for new ways to engage young fans and their families?

The San Francisco 49ers and US Bank have teamed up in 2009 to offer young 49ers fans the chance of a lifetime. The two (2) parties created a "US Bank Coin Flip Kid" initiative that provides 49ers fans ages 6-13 the opportunity to register online for the chance to be a part of the pre-game coin toss and win:

• Two (2) game tickets
• Two (2) 49ers pre-game tailgate party passes
• One (1) parking pass
• Two (2) pre-game field passes
• One (1) Visa gift card, courtesy of US Bank

Each game, one (1) select US Bank Coin Flip Kid will be recognized on the video board while he/she walks with the 49ers team captains to mid-field for the coin toss. The Coin Flip promotion serves as an effective way for US Bank to offer children and their families a life-changing experience that creatively ties in with the bank's main line of business (driving consumers to open checking/savings accounts).

Look for more creative tactics to come from the San Francisco 49ers organization in the near future!

A special thanks to Nikki Hawkins and Brent Schoeb of the San Francisco 49ers organization for their insights and contributions to this column.