Nike Gives Fans an Inside Edge During the Preseason
Thursday, July 14, 2011 at 11:14PM Nike recently launched a terrific campaign that showcases how the world's leading soccer clubs - Manchester United, FC Barcelona, Club America, and Arsenal - prepare during the pre-season.
Nike's campaign, entitled "Inside Edge", is brilliant because it demonstrates how brands can effectively leverage their sports partnerships throughout the off-season - a time when many lessen their marketing and activation spend. It also showcases how brands can effectively associate several (but not all) team partnerships in one major consumer-facing campaign.
The pre-season Nike campaign takes fans behind-the-scenes, demonstrating how players from the world's elite soccer clubs prepare for the upcoming season. The campaign provides insightful tips, insights, and advice on a variety of training and performance elements, including:
- Mental Preparation
- Physical Fitness and Training
- Advice from the Pros
Check out a few videos from the campaign below: