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Sunday

Jan232011

Oakley Celebrates Its Partnership with Shaun White in Style

Sunday, January 23, 2011 at 10:14PM

Oakley and Shaun White recently teamed up to present Shaun White Air & Style Beijing, the largest snowboarding event ever to be held in China. The event served as a terrific way for Oakley to leverage its partnership with White (which it has maintained over the past 10 years) to gain market share in China, an emerging market that is currently experiencing a cultural revolution.

The event attracted nearly 10,000 action sports enthusiasts and a collection of the world's finest snowboarders and is being recognized as a monumental occasion that will greatly enhance the growth of the sport in China. Check out two (2) terrific videos that showcase the magnitude of the event, which was held on December 4th in Beijing:

Brian Gainor |

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action sports,

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