Red Bull Turns Its Soccer Arena Into a Snowboarder's Dream

Team marketers looking for new ways to utilize their stadium venues to generate revenues and buzz during the offseason should consider benchmarking a recent tactic implemented by Red Bull. During the MLS offseason, Red Bull turned its venue, Red Bull Arena in Harrison, NJ, into an ultimate playground for several elite snowboarders.

As part of a Red Bull Weather Warriors initiative, Red Bull allowed snowboarders Hans and Nils Mindnich to host a snowboarding session inside Red Bull Arena and caught all of the action on camera.

Check it out below:

Red Bull Gives Fans a New Look at Game Entertainment

Are you looking for new ways to enhance your pre-game entertainment? Are you looking for ways to help game entertainment live online?

The New York Red Bulls recently gave fans a unique view of their brand new $200MM stadium facility by outfitting a team of skydivers known as the Red Bull Air Force with cameras that provided a unique viewpoint of their descent into the venue. The jump, filmed from different angles in the air and on the ground, kicked off the Red Bulls' 2010 MLS season in style.

Look for this to become a viral hit in the next few days!