St. George Bank Uses a Vault to Engage Fans On-Site

St. George Bank recently teamed up with Traffik, Australia's leading experiential marketing agency, to create a terrific bank vault activation display in support of its official naming rights sponsorship of the St. George Bank Dragons, a professional Australian rugby team.

St. George Bank and Traffik devised a "Bolt for the Vault" halftime entertainment challenge that provides fans a chance to crack the code of a massive 2m x 2m bank vault for the chance to instantly win $5,000. Once the vault is launched at the team's Round 8 National Rugby match against the Parramatta Eels, it will remain a permanent fixture in the stadium at home Dragons games throughout the 2011 season.

St. George Bank has been a proud sponsor of the team for 30+ years and has worked with Traffik to create engaging experiential campaigns for over ten years.

The bank vault concept serves as a great way for financial partners to engage and reward fans on-site at sporting events, whether it's a part of halftime entertainment or an activation display. By creating an element of suspense along with providing a chance to win, banks can easily win over a fan base looking for additional entertainment value at live sporting events. Check out some photos of Traffik's execution below!

The Big Game 2 Proved Huge for Samsung Mobile and Vodafone

Are you looking for effective ways to leverage premier sporting events? Are you looking to align with multiple brands to activate on-site?

Samsung Mobile and Vodafone teamed up to feature a tremendous activation campaign at the Big Game 2, a rugby match played between the Harlequins and Wasps at Twickenham Stadium in January. The two (2) brands aligned their activation efforts to support the launch of the Vodafone 360 Samsung H1 Handset, the first Samsung offering to deliver Vodafone's new social networking and entertainment Internet services.

Check out their on-site activation efforts in this terrific 5:30 video recap below!