Partnership Activation 2.0 - October Newsletter

Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the October 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) Linked In contacts who also may enjoy some of the insights shared in the newsletter.

This month's newsletter features a collection of insights, including:

• Video Board Gaming
• Batter's Eye Activation
• Doing the Small Things That Make a BIG Difference
• A Look at the 2009 China Open
• Details on the Sponsorship Insights Group Newsletter
• The October Recipients of the Partnership Activation Rising Stars Program
• Ways to Leverage a Geico Partnership
• Creative Activation Ideas

*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.

Check out the October 2009 Issue now... and don't forget to pass it along to some friends!

Partnership Activation 2.0 - September Newsletter

Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the September 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to four (4) friends who also may enjoy some of the insights shared in the newsletter.

This month's newsletter features a collection of insights, including:

• Interactive Outfield Features (Coca-Cola Bottle)
• New Developments in C-Store Activation
• Effective Ways Sports Organizations can Capitalize on Current Events
• Details on IEG's Off the Wire Newsletter
• The September Recipients of the Partnership Activation Rising Stars Program
• Ways to Leverage a Pepsi Partnership
• Creative Activation Ideas

*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.

Check out the September 2009 Issue now... and don't forget to pass it along to some friends!

Do You Have the Best E-Newsletter in Sports?

Is your organization looking for ways to enhance its weekly/monthly newsletter? Are you looking for new, valuable ways to connect with your fanbase (or general consumers for that matter) on a consistent basis?

Sports organizations looking to create an innovative newsletter should consider benchmarking the interactive piece currently being offered by FC Barcelona. FC Barcelona has done an incredible job making their newsletter extremely fan-centric:

• Fan Videos (incorporated via YouTube)
• Announcements of Promotion/Sweepstakes Winners
• Fan Feedback/Comments (on player departures, acquisitions)
• Fan Polls
• Downloads
• Exclusive Merchandise Offers
• News and Information
• New Player Features

To sign up for the Official FC Barcelona newsletter, fans are first guided through a terrific photo slideshow of Camp Nou before they can sign up for the behind-the-scenes news and information included in the publication.