Essendon Turns to Augmented Reality to Engage Fans
Monday, August 1, 2011 at 10:22PM Essendon FC of the Australian Football League (AFL) recently teamed up with an agency named tkmp to create an innovative augmented reality campaign that engaged fans in a new way on gameday.
Essendon FC used digital technology to project a group of virtual footballs onto the facade of the team's stadium, the Melbourne Cricket Ground. Fans attending the match were encouraged to stand in front of a digital screen outside the venue and interact with the virtual footballs. The unique experience allowed fans a chance to see themselves projected onto the side of the stadium.
Check out the innovative campaign below:
Essendon FC and tkmp also teamed up to project some cool visuals at MCG - check it out below!
Essendon Football Club Projections from tkm9 on Vimeo.
A special thanks to Sam Attrilof nexusmg for his insights and contributions to this column!