Trader Joe's Leverages Sports... Without Paying for It
Saturday, September 26, 2009 at 02:51PM Are you looking for new ways to leverage sports at retail without having to incur high sponsorship fees? Are you looking for creative ways to enhance the consumer's shopping experience?
Trader Joe's, a privately held chain of grocery stores located nationwide, does a tremendous job leveraging sports to enhance the consumer's shopping experience... without having to pay steep sponsorship fees.
Their strategy? Independent store locations use a hometown sports thematic to welcome consumers (fans) as they enter the store. Select Trader Joe's locations tap into the passions of sports fans by featuring a simple "Kick off the season with Trader Joe's" welcome message that resonates with fans. Inside, store shelves and walls are decorated with murals and stuffed animals of local team mascots (who female shoppers normally gravitate to).
The hometown sports strategy is so simple, yet (cost) effective. Consider new ways that your brand can leverage sports without paying for it!
