Twins Fans Can Win Free Ice Cream for a Year...
Monday, June 1, 2009 at 10:52PM 
Are you looking for ways to engage fans seated in the upper deck? Are you looking for creative ways to leverage a partner who sells ice cream products?
The Minnesota Twins have teamed up with Blue Bunny ice cream and novelties to create The Blue Bunny Challenge, an in-game promotion offering Twins fans the chance to win a one year supply of ice cream.
At each Twins home game during the 2009 season, three (3) fans are given an attempt to throw a baseball from the upper deck into a giant inflatable Blue Bunny ice cream container blown up in deep right field. If their throw goes in, they win a years supply (12 coupons) of Blue Bunny ice cream! Check out the promotion in action:
In April of 2009, Blue Bunny signed a three-year agreement to become the Official Ice Cream of the Minnesota Twins organization. The company is supporting their partnership with in-venue signage, promotional opportunities, and the rights to create custom retail programs designed to stimulate sales.
In 2009, Blue Bunny teamed up with the Twins to offer "The Coolest Twins Fan Contest", where fans can submit photos that capture their passion for the Twins and Blue Bunny ice cream for the chance to win a custom designed freezer.
Blue Bunny is also the presenting sponsor of Sunday's Kids Day, where up to two (2) kids ages 14 and younger receive free Home Run Porch or Cheap Seats admission with the purchase of an adult ticket in the same section (Blue Bunny samples are distributed on-site for these games).