Heineken Captures the Action of Champions League at Pubs on Match Day
Monday, March 14, 2011 at 09:51PM Heineken is leveraging its Official Sponsorship of the UEFA Champions League with a captivating mobile-centric promotion designed to engage fans watching the action across the United States. Heineken created a program that offers fans a chance to win signed jerseys, cleats, and photos from soccer's greatest stars simply by checking in at their favorite pubs while watching Champions League soccer live with friends.
Heineken's Win Memorabilia campaign encourages fans to head to their local pub on match day, take a creative picture of themselves enjoying the match, and sending the photo to heineken@giltedgesoccer.com. Every Thursday during match weeks, Heineken will select their fourteen (14) favorite photo submissions and reward those participants with signed merchandise.
