The FFA Promotes Upcoming Match with Unique Soccer Viral...
Sunday, April 5, 2009 at 07:20PM 
Are you looking to create a viral campaign to promote an upcoming match? Are you searching for ways to drive incremental fan interest?
The Football Federation Australia recently created and released a captivating soccer viral piece designed to peak curiousity and interest for the team's World Cup Qualifier match against Uzbekistan. The FFA took a very unusual approach in creating the piece - they actually decided to promote the opposition (Uzbekistan) instead of their own club.
To spur interest in the match, the FFA decided to create an unbranded viral piece that showed what-appeared-to-be the Uzbekistan club being subject to extreme training methods, to not only drive awareness but to also instill fear (and interest) into the Austrailian football faithful.
Since its release, the "extreme training" viral piece has done extremely well as its garnered nearly 320,000 views online. While the viral could be determined by some as deceptive, the FFA claims that the video is purely a piece of entertainment. But while some debate over the clip's intent, thousands of others are left wondering whether the content is real... an extremely well done soccer viral piece!
Enclosed are two (2) versions of the viral piece:
The FFA's Authentic Promotional Video
The Viral Piece That Has Generated 318,000+ Impressions