The Vikings Create Value for Their Partners at the Gates
Monday, October 26, 2009 at 07:47PM Are you looking for new ways to drive awareness for corporate partners? Are you looking for ways to help corporate partners "own" stadium gates and related entrances?
In September, the Minnesota Vikings announced two (2) new partnerships with Twin Cities-based Caribou Coffee and the Minnesota Army National Guard. As part of their agreements, both partners received prominent gate signage and the opportunity to engage with Vikings fans at the pre-game Party on the Plaza.
The Vikings organization did a tremendous job bringing the gates to life for both Caribou Coffee and the Minnesota Army National Guard. The Vikings found a unique way to link the brands into the team's messaging ("First Line of Defense" - Minnesota Army National Guard, "Fueled by XX" - Caribou Coffee).
As part of the agreement, both partners received 2,000 square-foot gate signage (produced by Sign A Rama) as well as the right to activate on-site:
- Minnesota Army National Guard (Gate H) - Fans have the opportunity to check out official National Guard armored vehicles and meet some soldiers from the state of Minnesota
- Caribou Coffee (Gate F) - Fans can enjoy Caribou Coffee inside the stadium and at the pre-game Party on the Plaza
Source: Vikings.NFL.Com