The Titans Use Online Coupons to Drive Merchandise Sales...
Sunday, November 2, 2008 at 04:42PM 
Are you looking for new ways to drive team merchandise sales? Are you looking for ways to encourage fans to buy into your team's new branding campaign?
Prior to its MNF matchup against the Indianapolis Colts, the Tennessee Titans created a "Titans Code Blue" promotion to drive fan loyalty and sales of the team's new Code Blue merchandise. The Titans' Code Blue promotion asked Titans fans throughout the region to wear light blue to school, work, and the team's Monday Night game.
To spur fan interest and sales of the Code Blue merchandise, the Titans offered an online coupon on the team website good for a 15% discount at the Titans Pro Shop at LP Field.
The Titans spurred their fan base to purchase the team's new Code Blue merchandise with a unique call-to-action:
"Be One Of Nearly 70,000 Fans Wearing Titans Light Blue And Become A Part Of Monday Night Football History! Stop by the Titans Pro Shop with this coupon or visit any other area retailer to get your Titans light blue gear."
The team partnered with LP Building Products and CMT to provide light blue t-shirts to all fans attending the game and drove awareness for the promotion through a theme-specific online page, video board signage and graphics.
Reader Comments (1)
Absolutely a great idea on the Titans part. They have to get the whole city behind them and with such a great opening record, continuing promotions like these will be helpful.