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« Leverage On-Field Performers to Drive Retail/Online Merchandise Sales... | Main | Is Your Football Signage Relevant to Fans on Game Day? »
Monday
Dec152008

TheScore.com Goes Guerrilla to Promote Its Coverage...

DateMonday, December 15, 2008 at 09:31PM

Are you looking to implement a unique guerrilla strategy to drive awareness?

TheScore.com, created a unique guerrilla campaign using bricks when Shaquille O'Neal came to town to face the Toronto Raptors. TheScore.com distributedbranded foam bricks with the messaging"Shaq's in Town. Catch the Highlights and the Stories." at various sports bars, basketball courts, and other public places around the town.

The brick campaign served as a great way to drive awareness (through a humorous means) and encourage fans to check out the results of the action on TheScore.com. Hopefully more to come on this unique guerrilla tactic!

AuthorBrian Gainor | CommentPost a Comment |
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