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« Scotiabank Gets Creative with its CFL Branding... | Main | Drive Brand Awareness on the Slopes... »
Sunday
Dec072008

Formula 1 Drives Consumer Awareness in the City...

DateSunday, December 7, 2008 at 10:52PM

Are you looking for new ways to drive awareness for your property in the city? Is your organization looking for new ways to garner media attention?

In an effort to drive awareness for Singapore's first Formula 1 race, event organizers created a unique bus stop advertising display that drew the attention of consumers across the globe.

The marketers transformed a normal bus stop in downtown Singapore (outside of Tangs)into an advertising centerpiece for the Formula 1 event using a perched Formula 1 showcar and messaging with a call to actionthat read, "Be Part of History. The World's First Formula 1 Night Race. Book Your Tickets at www.SingaporeGP.SP".

Thebus stopdisplay's unique featuresinstantly caught the attention of passerby consumers, tourists, and numerous media outlets. The display helped generate buzz withinthe region and across the globe for the upcoming race. Check out a video of the display below!

AuthorBrian Gainor | CommentPost a Comment | Reference1 Reference |
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  • Response
    Response: NASCAR Motor Racing
    at NASCAR Motor Racing on March 1, 2009
    Atlanta Motor Speedway is one of the most popular NASCAR tracks, located about 25 miles south of the city on 870 acres in Hampton. The facility added a new Grandstand and luxury seating in 2006, meaning an additional 13,000 people could attend races there. In addition 90 more motor homes could ...

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