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« Targeting College Males? | Main | Think Sports. Think Mobile. »
Tuesday
Mar042008

Driving College Students to Professional Games...

DateTuesday, March 4, 2008 at 07:08AM

The Columbus Blue Jackets created a unique vignette to target college students at neighboring Ohio State University. The Blue Jackets developed "Rush CBJ", a campaign that uses a theme from the movie Old School to drive home select messaging to college students, offering discounts on ticket prices before each Blue Jackets home game ($15 Upper Level ($41 value), $25 lower level).

Note: The Blue Jackets track fans down in a van referred to as the "Fanboni" ... pretty creative! Here is the clip:

 

AuthorBrian Gainor | CommentPost a Comment |

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