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    « Roger Federer... Has Personality? New Nike Ad... | Main | Adidas Leads the Way With Promotional Stunts... »
    Wednesday
    Jul022008

    Pushing A Promotional Item at Retail?

    DateWednesday, July 2, 2008 at 06:55AM

    Are you looking to drive value out of your QSR partnerships? Are you looking for a great way to push promotional products that are sold at retail locations?

    Consider taking a quick look at the :30 commercial enclosed below that McDonalds created to promote the sale of mini hockey sticks sold at retail locations across Canada. The clip does a great job driving interest in the product (which is 1/12 the size of actual sticks used in the NHL) and would be a great clip to promote in-game/pre-game for all fans in-arena because it directly speaks to their interests...

    Why don't we see more QSR partners promote similar :30 video clip offers offerings in-arena? (showing consumers a product of perceived value in a way that doesn't interfere with their game experience)?

    AuthorBrian Gainor | CommentPost a Comment |
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