Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
  • Name *
    First
    Last
     
  • Email *
  • Company/Organization *

 

 

« How Big Is Your Head on Game Day? | Main | More On Sonic Branding... »
Sunday
Jul062008

Looking to Promote Your Brand in Emerging Markets?

DateSunday, July 6, 2008 at 03:20PM

Are you looking for innovative ways to leverage sports to help promote your brand in emerging countries? Are you looking for ways to provide sponsors additional exposure?

Gatorade and the NBA recently teamed up to brand basketball playgrounds in Shanghai. The pictures below capture when Mt. Vernon (a U.S. high school team) traveled overseas to play some exhibition games against Chinese youth. Take a look at how Gatorade and the NBA co-branded the backboards and courtside signage - Gatorade and the NBA are guaranteed impressions by placing their brand directly in the line of focus of participants and ongoers at school yards in emerging markets - two (2) effective ways to drive brand awareness and affinity!

gatoradeshanghai.jpggatoradeshanghai2.jpg

gatoradeshanghai3.jpggatoradeshanghai4.jpg

AuthorBrian Gainor | CommentPost a Comment |
in

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Notify me of follow-up comments via email.