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« Drive Your Team's Fanbase in New Markets... | Main | adidas Demonstrates Benefits with Pred-a-Rater »
Friday
May082009

LetsGoSharks.com Goes Guerrilla in Anaheim...

DateFriday, May 8, 2009 at 08:06AM

Are you looking for ways to implement a guerrilla marketing stunt in-arena? Are you looking for ways to drive awareness support in a competitor's arena?

During the 2009 NHL Playoffs, LetsGoSharks.com featured a creative guerrilla signage stunt at the Honda Center, home of the Anaheim Mighty Ducks. The tactic, designed to drive awareness and support for the Sharks organization (specifically LetsGoSharks.com), featured two (2) rows of Sharks fans doing a chomping motion with large-sized shark teeth.

LetsGoSharks.com's guerrilla tactic served as an effective way to drive awareness at a competitor's arena and provides a benchmark example for ways that companies with small marketing budgets can drive some incremental visibility in-venue (those without partnership rights will likely get caught and removed but it might be worth the shot).

Check out LetsGoSharks.com's in-venue guerrilla tactic below:

AuthorBrian Gainor | CommentPost a Comment |
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