Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « More Sports Marketing Trends to Watch in 2011 | Main | Using the Power of Social Media to Drive Merchandise Sales »
    Wednesday
    Nov102010

    Let Fans Go In-Depth with Facebook Spotlight Features

    DateWednesday, November 10, 2010 at 07:24AM

    Sports organizations looking for ways to promote their players (e.g. rookies, free agent signees, veterans) and give fans new, in-depth insights should consider creating a series of Facebook Spotlight Features.

    The NBA Summer League did a tremendous job sitting down with NBA prospects Eric Bledsoe and Wesley Johnson to give fans a personal tour of their Facebook accounts and personal life. The video series allowed fans to learn more about their personal experiences and relationships off the court. The players talked about their Draft Day experiences, their birthdays, friends, graduation day, and family. The excercise may be fun to also do with the dance team, mascot, coaches, and fans.

    Teams interested in the concept (and can find players willing to share their personal Facebook account) should model the Eric Bledsoe feature (1st video enclosed below) that has a nice, clean picture-in-picture format. Check out the NBA Summer League Facebook video tours below:

    AuthorBrian Gainor | CommentPost a Comment |
    tagged , , , , , , , , , , in

    PrintView Printer Friendly Version

    EmailEmail Article to Friend

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.