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    « Nike Celebrates World Cup Heroes with Special Mural Display | Main | UFC Hits Twitter to Engage with Fans »
    Wednesday
    Jul072010

    Nike Hits the Subway to Write the Future 

    DateWednesday, July 7, 2010 at 10:02PM

    Are you looking for new ways to promote team/player affiliations in high-traffic outdoor settings? Are you looking for new ways to "own" subway and train stations?

    Nike leveraged is "Write the Future" World Cup campaign in Denmark by giving a subway station in Norreport a complete makeover. The campaign was designed to demonstrate Nike's support for Denmark footballer Nicklas Bendtner, with the hope that he could guide his team to the promise land and become a leading scorer in the World Cup.

    Check out Nike's terrific metro station branding initiative in the video and photos enclosed below:

    Source: Nakedcomms cph's Flickr Photostream 

    AuthorBrian Gainor | CommentPost a Comment |
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