The Checkers Let You Check Out Their "Cribs"
Tuesday, December 8, 2009 at 11:19PM 
Are you looking for new ways to leverage housing/realtor partners? Are you looking for ways to help build the identity of your organization's players outside of the stadium/arena?
The ECHL's Charlotte Checkers recently promoted their partnership with the Park at Steele Creek living community by creating a humorous "Cribs" vignette that features the apartment of defenseman Ethan Graham. The 8:31 feature does a tremendous job profiling "The Official Off-Ice Home of the Charlotte Checkers" and provide fans with an inside look at the lifestyle of a minor league hockey player. It's refreshing to see teams work so closely with their players to provide unique content for fans (even if we aren't dealing with mansions and luxury automobiles behind the scenes)...
The Checkers feature the Cribs vignette along with a collection of other videos on the team's official YouTube Channel (check it out - a nice benchmark for other minor league organizations).
Check out the Checkers' Cribs segment below:
Hats off to Thomas Smith and Patrick Stack for continuing to do some great things for the Checkers organization... keep up the great work!